Client: BCIT Foundation
Objective: Launch a new brand and engage stakeholders
“Forging Partnerships, Changing Lives.” This tagline was just one component of introducing the newly created BCIT Foundation to the BCIT community. There was also a new logo, new visual identify and a whole new marketing approach with an emphasis on storytelling.
Working with a talented graphic designer was key to creating a quality product. By far the most difficult task was seeking approvals from BCIT managers, executive and even board members. Telling stories from faculty, donors and industry ensured that everyone was engaged and supported the launch of the new BCIT Foundation.