Crushed - Three Poster Series

Mock-up of Three Poster Series

Client: BCIT Student Project
Objective: Design a three poster series for a fictional event


For my first graphic design project at BCIT I decided to create a project with my own design elements.  This was especially difficult because I had almost no technical skills in Indesign or Photoshop at the time.  Nevertheless I decided to take on the challenge as a way to force myself to learn new skills. 

The fictional event was a small wine festival in the Okanagan in a local vineyard.  My creative concept was inspired by the watermarks created during a dinner with friends. I also played with transparency and hand-drawn elements to generate a casual, inviting design.

I used black paint to create the wine stain which I repeated in several elements.  Fredericka the Great was the perfect font to create my Crushed logo.